
What is Digital Marketing – and Why do I Need it?
Learn what digital marketing is, why you need it to reach customers, and the key online marketing tactics you should know.
Being found online is important for any business that wants to grow. If you have a very short sales cycle, like Shredding or Records Management Companies, it is even more important to be found when a potential prospect does their first search. 94% of B2B buyers search online before purchasing. If you don’t have a great online presence and are not on the first page, you will not be found. The business will go to your competitor, and you won’t even know you lost the sale.
If you want to have a better online presence, but don’t know where to start, here is a list of 3 Digital Marketing basics that all Information Management companies should consider implementing when looking to grow their online presence.
One important component on your business listing (beyond your business hours and website link) is customer reviews. Having reviews from happy customers shows Google that your business is popular and will also help build credibility with those who are considering your business. If you can, try and implement a process that helps gather reviews to your page.
Once you have the answers to those questions, analyze whether you should make some updates to your website pages and implement them.
Insight Digital Marketing has over 15 years of marketing experience in the Information Management industry. They help shredding, scanning and records management companies find new customers and grow their business online so they can focus on sales and their customers.
To learn more about our marketing services or to discuss your digital marketing needs, contact our team.
Learn what digital marketing is, why you need it to reach customers, and the key online marketing tactics you should know.
If you want to have a better online presence, but don’t know where to start, here is a list of 3 Digital Marketing basics that all Information Management companies should consider implementing when looking to grow their online presence.